What's in a Colour?

Colour plays such an important part of our lives and has such an impact at varying levels that at times, we don't even realise that we've made a purchasing decision or selected our wardrobe for the day based on the how a colour makes us feel.

When we are happy, we tend to lean towards bright, vibrant, happy colours that match our smile and spirit. When we are sad or tired many of us will select colours that are darker, muted so that we don't draw attention to ourselves.

We do the same for our business... we want to evoke an emotion, we try to convey a feeling, we want our product/image/brand etc. to reach out to our target market and to make an impact - give that WOW factor that makes us the product of choice.

Colour trends have come to play an important role in how we "package" ourselves... so much more research is carried out in this area, and it's not just for fashion. It has a huge impact on business as well.

Here are some tips from Global Colour Research Limited and the impact of Colour for your business.

Ten Things about Colour for your business:

1. Colour is one of the most basic means of human expression.
2. Consumer demand requires you to know your target market's colour preferences, even before they do; maintaining an awareness of forecasted trends allows you the time to react to market changes and make modifications to product or service lines.
3. Distinct colour application can help communicate your message, brand, or product more effectively.
4. An accurate colour selection helps your brand stand out in a saturated global environment.
5. Informed colour choices can align brands with a particular attitude or status.
6. Inspiring colour solutions help companies to position themselves against their competitors, creating a more directional offering for their client base.
7. Many purchase decisions are made within the first three seconds; in this short period of time, colour is the only factor available to be communicated effectively.
8. Colour is a powerful influencer for pushing sales; specific colours reflect certain moods.
9. Limited edition colour options increase sales and heighten product exclusivity.
10. Product developers that select trend conscious colours attract consumer interest.

I find it so interesting and so important... I love working with our clients on how we fit the colours of their business together with their brand/products.... it's like a jigsaw in some ways... getting the colours, the client and the business pieces all together