April 29, 2011

Live to Learn

"Live to Learn and you will learn to Live"

Portuguese Proverb

There is always room to learn more, to take hold of the opportunities that surround you.

Having a plan is just the first step.  Laying solid foundations for your business is the second step and knowing how it all fits together is the third.  

Some important questions to ask yourself as you make your way through this process are: 

  • Does this still align with my passions, dreams and expectations?
  • Am I being sidetracked by Nay-Sayers?
  • Am I listening to my 'gut'?
  • How committed to this am I?
  • Will I do whatever it takes to go for my dreams?

Quite often we are afraid of change and it is always much easier to stay in our nice warm comfort zone... however, if we don't embrace change and opportunity, how do we grow?

Knowing and trusting that we can be flexible, that we can embrace change, welcome growth and allow ourselves to "be" by aligning our heads and hearts is rewarding in itself.

Image: Door  Photographer: Salvatore Vuonu 

April 15, 2011

Pushing through your barriers ...

"No longer conscious of my movement, I discovered a new unity with nature.
I had found a new source of power and beauty, a source I never dreamed existed"

~ Roger Bannister on breaking the four-minute mile

You can do anything you put your mind to... step through the self imposed barriers that you have put up around yourself and go forward knowing that your dreams and goals are sitting there waiting for you to catch up!

Find your moment!

April 4, 2011

Not Marketing makes you stingy

An article from Fabienne Fredrickson:

The real reason we make excuses around self-promotion is that self- employed people are afraid of what people might think. Our businesses are such an extension of who we are that we are very careful about how we talk about our businesses and what we say to others about it. The problem is (as I've said so many times before), if you don't market consistently, you won't have clients consistently. Period.

So, how can you stop being afraid of what people might think of you? You need to re frame how you view marketing. Here's what I usually say to a reluctant marketer:

You were given gifts that no one else has and it's for a reason: To help others in need. Whether you're a financial planner, a massage therapist, a consultant, a real estate broker, a photographer, a coach, whatever, you're doing what you do to help others. You're their problem solver, their healer, their solution. They've got a problem and you can help.

Now, imagine this scenario.

You were given this talent, this skill and problem-solving abilities. And there are people out there who NEED you. They're waking up in the middle of the night, with their 3 a.m. sweats, tossing and turning because they're thinking about their problems. They're wondering who on EARTH can possibly help them. They're praying for an answer (I've done that and you probably have too).

And let's just pretend that YOU are their answer. You've got the skills, the talent, and the GOODS to solve that person's problems. The thing is, they don't know about you. You're just not out there enough in a big way.

It's probably because you're afraid of being seen as too sales-y. Too promote-y. Too out-there. So, what do you do? You don't market the way you should. You keep yourself a secret. At the same time, you're keeping that person in the same state of tossing and turning at night, looking for an answer to their problems.

Without promoting what you offer, your clients in need can't find you (oh sure, they could possibly stumble upon you at the corner Starbucks, but the chances are low.) They NEED you. So, look at it this way - you have the answer to their problem. You have the talent and the skill, and the product to help them.

But by not marketing, you're essentially being…


That's right. Not marketing yourself is almost a form of greed. (I don't even like typing that word, let alone thinking about it, do you?)

You see, it's actually your God-given DUTY to promote your services. It's your life's purpose to help others. If you don't get out there in a big way, even if it feels a little uncomfortable at first, then you're depriving someone of the solution only YOU can provide in your own way.

So, do you want to be stingy with what you've got? If not, then go out there and do what it takes so everyone hears about you and what you do. Shout it from the rooftops, join the networking groups, send out those letters and e-zines, and create those joint ventures, whatever. Just do what it takes, do it with conviction, and do it consistently.

You have no choice. You were given this gift. Now, it's your turn to keep giving. The only way people will hear about you is if you market yourself.

Your Assignment:

  1. Notice where you've been resisting your Client Attraction assignments.
  2. See what's really holding you back (the fears attached to the resistance).
  3. Think about all those people who NEED you and, by not promoting, you're being stingy.
  4. Re frame and take action.
As a result, you'll start attracting a lot more clients and you'll feel great about it, because now you'll be coming from a place of conviction, a place of authenticity, a place of solving problems, not from a selling-standpoint. That's what Client Attraction is all about.

Now, go forth and help mankind, will ya? :) 

More about Fabienne: 

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction SystemTM , the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.clientattraction.com.

April 1, 2011

Take a little time ....

"To keep the body in good health is a duty...
Otherwise we shall not be able to keep 
our mind strong and clear" 
~ Buddha

Spend some time away from work this weekend.  

Treat yourself to some very important 'me' time. 

Perhaps you can do something fun that you haven't 'had time' for in such a long while... spend it with family and friends, spend it on your own doing something just for you... 

Whatever it is, take a little time and allow your mind, body and soul to 'be'