Walking the Talk ... Innovation & revolutionary thinking

Although it is rare for me to re-post some one else’s blog post, this is such a great example of practicing what you preach, I just had to share it. Seth Godin regularly talks about looking after the clients you already have, and in his blog post below he is doing just that. His thinking is quite revolutionary.

The Domino Project is the brain child of Seth Godin. “We are reinventing what it means to be a publisher”

Although the blog is about inviting his blog followers to subscribe to the newsletter for The Domino Project, there is no obligation to buy anything. This is an awesome example of thinking outside the box; doing something for your clients and creating a win-win.

What is even more impressive is the core principles that the project is founded upon. One of these principles is; “Permission at the heart of the model. Ideas for our readers, not more readers for our ideas.”

I invite you to have a look…

Treating best customers better

As I mentioned in an earlier post, the way you treat your best customers is a fork in the road. You either treat them better or worse than everyone else.

To launch my first book with Amazon and the Domino Project, we're trying a neat experiment that rewards our biggest fans.

We're going to set the launch price of the Kindle edition (which is also readable on any computer or iPad) based on the number of people who subscribe to our free newsletter. It started at $9.99 and we've already lowered it two dollars.

For every 5,000 people who sign up for the newsletter this week, we're going to lower the price of the ebook a dollar, until (we hope) we reach a dollar. On the 21st of February, all our subscribers will get a link to the URL that lets them pre-order the Kindle edition at a reduced price until the official publication date.

You get it first and you get it for less.

Details are here... Thanks for being a best customer.
[It's sort of a twist on Kickstarter. In the case of that site, the creator says, "if enough people put in some money, I'll be able to make something." In this case, I'm saying, "If enough people put in some attention, I'll be able to bring you something on a regular basis." Once again, attention is truly valuable.]
Here is the link to the blog:
http://sethgodin.typepad.com/seths_blog/2011/02/treating-best-customers-better.html

As you can see it’s all about the client, in this case the reader. Seth is focused on creating a product or a solution with his client at the forefront.

What can you do for your current clients?