What's in a Name?

How important is the name? There are many names we use in business;  business name, product name, event name, to list just a few

Take your time and think long and hard before making your final decision.

When choosing your business name, there are many factors to consider. Above all else; keep your target market in mind, your name must appeal to your ideal client.  

Think about who your clients are and how you will attract them, or how they will find you. Are you appealing to males of females? Which age group? All of these factors will help you be recognised and remembered.

It is important to check the availability of your domain name, Twitter address, Linked In, and Facebook pages, especially if your strategy is to use social media to drive traffic to your website.

The majority of businesses go for the straightforward or obvious names. What message does that send about your business? You will be far better placed to win repeat business if you are creative and select a more memorable, unusual name.

The better business names give you a clear picture of what they are about, what they do, or what they sell concisely in their name.  For example; Roses Only, Mortgage Choice. You know exactly what to expect.

Sometimes it is better to be different if you want your business to stand out.  Avoid the standard, ho-hum names, have some fun, be clever or creative and show your personality.

People are more likely to remember your business if your name is thoughtful, unique and catchy.

Image: What's in a Name  Photographer:  Jack Dorsey